Policy Communications: How to Write an Effective Policy Brief

Table of Contents

1. CHAPTER 1: THE MANY CHALLENGES OF POLICY COMMUNICATIONS
   1. What is ‘policy communications’?
   2. The battle for attention
   3. 1.1. Challenge 1: Catching and maintaining attention
   4. 1.2. Challenge 2: Research in competition
   5. 1.3. Challenge 3: The skills gap
   6. 1.4. How to read this book
2. CHAPTER 2: EFFECTIVE POLICY COMMUNICATIONS: FROM STRATEGY TO EXECUTION
   1. 2.1. Understanding the policy landscape.
   2. 2.2. Arriving at policy positions through research, analysis, and/or consultation
   3. 2.3. Policy communications strategy
      1. 2.3.1. Defining our audiences
      2. 2.3.2. Targeted messaging
      3. 2.3.3. Objectives
      4. 2.3.4. Outputs and evaluation
      5. 2.3.5. Examples of policy communications strategies
   4. 2.4. Crafting impactful policy narratives
3. CHAPTER 3: HOW TO WRITE EFFECTIVE POLICY BRIEFS
   1. 3.1. Context: Knowing your audience
   2. 3.2. Structure: Taking your audience on a journey
      1. 3.2.1. Title
      2. 3.2.2. Executive summary
      3. 3.2.3. Background
      4. 3.2.4. Policy proposal
      5. 3.2.5. Ending
   3. 3.3. Evidence: Convincing your audience
   4. 3.4. Writing: Engaging your audience
      1. 3.4.1. Principle C1: Clear
      2. 3.4.2. Principle C2: Concrete
      3. 3.4.3. Principle C3: Confident
      4. 3.4.4. Principle C4: Coherent
      5. 3.4.5. Principle C5: Cohesive
      6. 3.4.6. Generative AI and policy writing
   5. 3.5. Visuals: Keeping your audience awake
   6. 3.6. Policy briefs and impact
4. 4. CONCLUSION.
5. BIBLIOGRAPHY