Maslows Hierarchy of Needs
Ethics, ideas and behaviour differ from country to country and from culture to culture, but all humans have similar needs. Abraham Maslow used the terms 'physiological', 'safety', 'belongingness? and 'love', 'esteem', 'self-actualisation', and 'self-transcendence' to describe the pattern that human motivations generally move through. Maslow's theory suggests that the most basic level of needs must be met before the individual will strongly desire the secondary or higher level needs.
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